Navigation


Ads With No Adwords

View PDF | Print View
by: KirtChristensen | Total views: 44 | Word Count: 676

Google Adwords and AdSense have become the rage in internet marketing, enough so that many have forgotten there are other means of advertising which can be equally successful and require the investment of much smaller amounts of capital.

For people who do not know it, Ad Words is a marketing business offering payperclick advertising. With every viewing of the advertisement the person who posts the ad is assessed a minor fee.

This fee is generally less than a dollar but can quickly add up over time, particularly if the keywords chosen for the ad are ones that are very popular and are therefore going to generate a large number of false leads. It is a gamble, and in the same manner as a casino it requires very little effort for a pay per click marketing campaign to slowly drain the coffers of a company's advertising budget.

Fortunately, contrary to popular belief AdWords is not the only means of advertising on the internet; as a matter of fact, it is not even the most commonly used technique. There are many ways with which to skin a cat, and the internet marketer intelligent enough to step beyond the boundaries of AdWords will quickly find their profits growing without the continual draining of their budget.

A blog or forum is a very cheap way to use the power of social networking to get your name and cause 'out there'. A blog or forum is very useful for people who are interested in a certain topic to meet with others of similar interest. This is a great way to get some exposure.

As they post on a blog whose topic is relative to their product if an advertiser includes a link to his webpage, he can raise the quantity of visitors to his site without paying any ppc charges.

One other method is to post an advertisement on another businesses website. Your choice of sites is the thing to focus on, and the use of careful analysis to discover sites that people interested in your subject might visit often is important.

There are three methods of advertising on another individuals site.

You can put together a text or banner ad and pay the desired site a fee to put the ad on his site. You should be aware that this might not be better than the AdWords/ppc method. The exception would be if they will charge a customary charge for the time your ad is on display.

In the two other ways you use the might of quality web content. Quite a few companies will pay writers to compose articles that contain information about the topic of their website, so they can put them on their sites to improve their search engine standing and increase the traffic to their site.

Instead of charging a fee the savvy advertiser will create an article in this manner and approach the creator of said website, offering to allow them to absorb the article into their website in exchange for including their name and site information on the bottom. This is what is known as link building.

Actually, link building works best when the reader in reality finishes the article completely. They also have to enjoy the article enough to want to see if the author has anything else available. But with how limited the attention span of the majority of internet users, the likelihood is low.

Another way is to write the article with links to informational location on your own site sprinkled through the article. So when the reader comes to an idea they want to know more about they can click on it and they can go directly to your site where there is more information.

This is what is known as hosted web content; most other sites will charge a fee for this service, as it draws visitors away from their site.

With strategic use of these ideas you can be profitable and limit your use of the, sometimes dangerous attractions of AdWords. You can walk away with pride and wallet undamaged.

About the Author

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ad words management, he's the man!


Rating: Not yet rated

Comments

No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.
About | Contact | Privacy Making Money with ClickBank - Affiliate Marketing Profits
ClickBank® is a registered trademark of Keynetics Inc.