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Adwords Tactics: Restructure Your Ads Groups Today!

Google Adwords is an incredible method for garnering high-quality traffic to your site almost instantly, but it does have a considerable learning curve to it...

...And that's pretty daunting when it's your own time and money on the line!

So, here's some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:

An important measure of your Adwords account is how effectively you have your Adgroups arranged.

Don't fall into the vicious mistake of only creating a few of adgroups per campaign and then stuffing them withthousands of keyword phrases and hoping for the best.

Don't do this, it's begging for trouble!

Trouble in that this is like giving Google permission to "gouge" you, and you'll end up paying way more per click, suffer from lower CTR's due to poor relevance of your ads, and most likely be nailed with poor quality scores.

Always remember, "relevance" is key on Adwords!

And since it's impossible to write ads that are targeted, specific and "relevant" for hundreds of different keywords all in the same adgroup, you need to "break out" keywords into their own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!

Never have no more than 15 to 21 keywords per adgroup, even for low traffic keywords!

After you spend some time "breaking out" the keywords into fresh adgroups, notice how much easier it is to write extremely focused ads, including the keyword as much as possible in the ads.

Your ROI on your Adwords investment will instantly increase, overnight, along with lowering your per click costs and increasing your CTR!