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Link Popularity - How important is it?

The most important part of any internet marketing campaign is to obtain inbound, one way links from other websites. Search engines use link popularity as the main yard stick by which they judge the importance of your website. Finding good places to get links to your site can be a time consuming project, but there are plenty of reputable companies who can perform these tasks for you.

Search engines have also begun to rank the importance of the sites that link to you. In other words if a highly ranked website links to you, it is considered more important than if an unranked site links to you. Therefore, it is important that you try and achieve inbound links from sites that are trusted by search engines. The best way to do this is to use Google's page rank facility to determine how Google views the site. It is important to remember that 85% of internet visitors use the search engines on a regular basis. Search engines beat all other media in driving visitors to websites. Moreover, the majority of users believe companies found in top search results are major brands which equals brand equity for you.

While the process of procuring 'inbound links can be a lengthy process, it is a worthwhile pursuit. It is something that you can do yourself, but employing an internet marketing company to do it for you can save you months and months of research and work.

The first place to get good links are from human edited directories such as DMOX and the Google directory. Being listed in these places will do your website lots of good.

There are thousands of internet directories out there that you can submit your site to. Choose the ones that have a good Google Page Rank as these will have a better effect on your search engine rankings.

Ask your suppliers and business contacts to provide a link from their site to yours. Because you are already doing business with them, this should be an easy task to accomplish.

When you submit articles and press releases you are given the opportunity to add your web address in the resource box. Every time your article is published, you receive and inbound link to your site.

You can never have too much relevant and unique content on your site. Search engines love it, and they will reward you with higher placement in search engine results. Update your site frequently.

Employing a consultant to do your SEO and link building for you will take the pain out of the process, and produce quicker results. Which ever way you decide to go about, link building is an essential part of developing your online presence.