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Make Money With Adwords Cheap Content Network Ads

Anyone wanting to make money with Adwords needs to keep in touch with the new strategies hitting the internet, as well as Google's own policy changes.

In 2007, with the publication of Day Job Killer, Adwords became a game of 'kill the competition'. Almost immediately, software systems and membership sites sprang up to help the advertiser track and conquer his competitors' ads. Unfortunately a lot of these memberships were very expensive.

In the wake of that, people who could not afford such memberships or did not want to spend their whole lives tracking, tweaking and testing Adwords ads began to look around for new ideas. So in early 2008, internet marketers rediscovered something that was long considered dead - the content network.

If you are new to Adwords in the last few years, you may not know that the content and search networks were once united. Google split them in order to give more control to advertisers, and most advertisers immediately turned off the content network for their ads because of the click fraud that had previously been suspected by owners of content web sites.

But times have changed. Click fraud is not the problem that it used to be. Google now closes the accounts of anybody suspected of 'invalid clicks'. This is a problem for site owners because it means that any malicious kid can put them out of business by clicking their ads over and over. But for the Adwords advertiser it means that the content network is usable again.

There are several advantages of using the content network instead of the search network. Firstly, the cost per click is usually lower. Secondly, you do not have the same fight for space with your competitors, and thirdly, you have a lot more control. You can pick out the exact sites that you want your ad to appear on.

The last point there is very important. When setting up a campaign for the content network, always specify target sites for your ads. In fact, you should specify not only the site, but the exact pages of the site.

Just like with the search network, you need to avoid having people click when they are not really interested, and you do that by picking out pages that are very closely related to your product. For example if you are promoting a dog training ebook, you will want your ad on a site about dogs but only on the dog training pages.

It is also better to pick out sites that have their Adsense ads 'above the fold' so that people see them as soon as the page is opened, without having to scroll down. Ads in the 'hot' area toward the top left of the screen will usually do best.