Manage your Adwords - Keyword Selection Clues
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by: KirtChristensen |
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Word Count: 674
The thing that helps you give your clients satisfaction is showing them that you know what they are thinking. Showing them that you know just what kind of day they had today. That is just what it is to join the conversation that is going on inside your client's head. When you seamlessly enter and communicate using the same words he uses and about the same topics that are important to him, that is when he will listen to you.
From the conversations in their minds, people draw the keywords that are typed in for search. When your ad says just what they are thinking, then you will grab their interest. Therefore when you have your keywords showcased in the headline, body and URL of your ad you are practicing sound advertising strategies.
The more places in your ad that you have keywords showing up, the better your chances of getting the clicks. That means the headline. That might mean the body of the ad. That even means the display URL. If someone types in "German" or "Learn German," notice how many times they'll see their keyword in this ad:
Want to Learn German?
5 Crucial Principles You Must Know To Master German, and Fast
www.MasterGermanFaster.com
When powerful AdWords Management equals knowing what people are searching for and sending it right back to them in the form of an ad, where do you look to find what it is they are searching for. How do you find the great keywords and more importantly the keywords that can boost profits?
The best place to start is on Overture's Keyword Selector Tool, a free service available at: http://inventory.overture.com. You can get an immediate idea of the value of your keywords and their value in relation to each other.
458,579 learn german
103,157 german shepherd
85,210 german
22,970 german dictionary
16,990 german english dictionary
16,294 german translation
15,992 german shepherd dog
14,409 german translator
13,037 german shepherd puppy
11,646 english german dictionary
10,187 german to english
9,810 german to english translation
9,800 german short hair pointer
The List above clearly shows where you will find the money and the traffic. Also clear are the keywords that don't belong on your list.
Without it costing you a penny you now have a clear list of the negative keywords for your list. Negative keywords are keywords you specify that you do not want you ad to show on when people use them in a search. You put them into your keyword list with a negative in front. Like this:
-dog
-puppy
-shepherd
-pointer
-dictionary
-translator
-translation
-hair
-etc.
Your ads won't show anytime people include these words in their search.
So how much will these keywords actually cost to bid on? To get your answer, head over to the Yahoo Resource Center, which you can find at www.overture.com, and click to see the "Bids Tool." When you enter "learn German" in the pop-up search box, Overture gives you a list of the prices advertisers are paying to promote their products on Yahoo sites. They start at $0.47 and bottom out at $0.05.
Of course, this is Overture, not Google. At the time of this writing, positions on Yahoo's search pages are determined by bids and bids only, whereas on Google you get preferential treatment for having an especially good click-through rate, and the competition, and the nature of the traffic, are different.
Not to worry though. This tool is only an initial indicator of what kind of business advertisers are getting from their clicks on Yahoo. This example says advertisers wouldn't pay more than forty-seven cents for a click for "learn German". This is an indicator. Contrast that with "home mortgage" where bids top off at $4 and you can see how lucrative, or not, "learn German" is.
About the Author
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When you need an adwords consultant, he's the man!
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