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Things You Must Do To Optimize For Google

Big supermarket chains are successful because they attract plenty of traffic through their doors. Each person that walks in through their door is a potential customer. Your internet business is no different. Your success lies in getting traffic to your site. Each visitor is a potential customer. The search engines play a huge role in getting visitors to your site.

Seeing as how a lot of your business will come through the search engines you need to make sure that you are listed in the top 10 or 20; Basically the first two pages. Here are some of the things you must do:

Choose The Right Keywords

First you need to do a keyword search. This will tell you what terms people are using to search your niche. Now you need to choose your keywords. This is very important. In your research you will see how many searches are done for a particular word or phrase. You need to choose those that have a good number of searches but not too much competition.

Look for long tail keywords. Long tail keywords are keyword phrases of from 3 - 5 words. In your research you will need to look at how many searches are made on that phrase as you will need to have a reasonable amount of searches. You also need to note how much competition that phrase has. If there are too many trying for that phrase it will be better to choose another; One that you can get to the top 10.

Here's how to optimize your site

Of first importance is your page title tag. This tag is very important as it is used by Google in its search results. This tag is used in each of Google's listings.

In your research you have chosen one or two keyword phrases that you will use. You need to make sure that this phrase appears in the title tag. Preferably in the beginning of the tag. It is important. This keyword phrase MUST appear at least once in this tag.

Another thing you must do is have a different title tag for each page of your site.

Another thing that can help is having an XML Sitemap. This won't help your rankings but it will help Google index your site changes more quickly.

It is important to use Robots.txt. This is the first file the robot will look for each time they visit your site. Having this file will reduce 404 errors appearing in your log file.

This has been just a few points that will help in getting your site into the top 10 to 20 of Google. There are many more things we can and should do. They will be the subject of future articles.