Clickbank Profits!

Wrong Google AdWords Campaign Management

Most mistakes people make in their Google AdWords campaign managements are pretty common, and 90 percent of Google campaigns can be greatly improved with less than an hour of effort. You can save yourself hundreds, thousands, even tens of thousands of dollars in the hour you spend following our instructions in this article.

Can you guess the biggest mistake made by advertisers on Google AdWords campaigns? That would be Campaigns that are not properly organized. Ads and keywords that are not organized will damage your campaigns and end up costing you big money.

Properly organized campaigns get results from the beginning and are easy to adjust and optimize. Over time this makes a huge difference.

In a utopian world everytime someone typed in a keyword you would have the perfect ad for that keyword. With all those different keywords, you have a unique ad for each one. Say you have two thousand keywords, then you would need to write two thousand ads.

In the real world, that's kind of impractical. So you cluster similar keywords together with a single ad.

An ad campaign is the file cabinet that holds all your ad groups, it's topic is general. An ad group is the smallest unit that has keywords and ads in it. Your ad campaign should always have more than one adgroup.

In a single Google account, you can have as many campaigns as you want. Some of the campaigns in your account may be on a completely different topic, selling completely different services, and sending traffic to a completely different web site.

How you separate your campaigns is up to you. How you separate ad groups, however, is one of those areas where there's a right way and a wrong way.

Most beginners set up their campaigns to look something like this:

Smith's Telecommunications

Robust Answers for

All Your Voice Mail Needs

www.smithstelecom.com

With this as their ad their keyword list has this appearance:

auto attendant

business telephone systems

call management systems

voice mail

voice mail equipment

voice mail service

voice mail systems

Then they send all the visitors to the home page, which has a bunch of different links to "Services," "Equipment," "Q&A," "About Us," "Contact Us," etc. What's wrong with this kind of Google AdWords campaign management?

The first problem is that the keyword list is too varied. Keywords should be divided into AdWord groups with only similar keywords or phrases.

The ad doesn't match the keywords, and it can't, because there are too many different kinds of keywords in the group.

Putting your business name in the headline is a major mistake for nearly every business including Smith Telecommunications. This will make your click through rate really low and therefore you will have a very high bid price.

The ad is about Smith Telecommunications, not what the customer really wants. Your ads need to be about your customer, not about yourself!

A person who searches for "voice mail service" needs to be taken to a page about voice mail service; a person who searches for equipment needs to be taken to a different web page about voice mail equipment. These are two entirely different topics. If a person has to figure out where to go after they land on your web page, you're making them work too hard. You need to show them exactly what they were searching for.

Structuring your campaign correctly from the start will help this to work out more easily. Proper structuring starts with Wordtracker (www.wordtracker.info) or Overture (http://inventory.overture.com) to get them laid out in small groups of closely related terms. This is how they might look:

Voice Mail Services (adgroup)

voice mail provider

voice mail service

voice mail service provider

voice mail services

Voice Mail System (adgroup)

voice mail systems

voice mail systems for realtors

telemarketing and voice mail systems

phone systems voice mail

home office voice mail systems

home office telephone voice mail systems

Auto Attendant (adgroup)

answering attendant auto system

auto attendant voice mail services

auto attendant

auto attendant phone system

auto attendant software

auto attendant system

auto attendant voice mail

phone auto attendant

Before assembling these into a campaign, serious thought (and work) should be given to negative keywords. These are some keywords for "Voice Mail Software".

voice mail software

voice mail business software

voice mail software for panasonic

voice mail broadcasting software

voice mail business software

multiple voice mail software

mac voice mail software

multi-line voice mail system software vru

norstar voice mail software

software to record voice mail

free voice mail software

You really aren't wanting to have visitors looking for free stuff. You also don't have anything to do with voice broadcasting or even Macintosh computers. This is a good start on your negative keyword list. You do this by putting a minus sign in front of each of the words on your negative keyword list. This is how your list will now look:

voice mail software

voice mail business software

voice mail software for panasonic

voice mail business software

multiple voice mail software

multi-line voice mail system software vru

norstar voice mail software

software to record voice mail

Negative Keywords:

free

mac

macintosh

broadcast

broadcasting

When your ad campaign is all set up every one of your mini keyword lists will be in ito own adgroup with it's own set of ads.